How the Taliban uses social media to seek legitimacy in the West, sow chaos at home:
Experts say the Taliban's recent online broadcasting of messages that seem at odds with the ruthlessness and oppressive policies they were known for is part of a sophisticated social media strategy that is aimed at deceiving the West and vying for legitimacy on the international stage after the unexpectedly swift collapse of the Afghan government in recent days.A Taliban militant is seen talking on the phone in Herat province, Afghanistan, Aug. 13, 2021.
"Another key point is that they are very attuned to Western ears and know how to play to journalists, know how to say things that sound appealing to Western ears, and that are quite deceptive," he added.According to the World Bank’s most-recent data from 2017, only 11.4% of the population of Afghanistan were using the internet -- a sharp increase from the 0% figure when the Taliban was last in power, but still lagging behind much of the rest of the world's 49% benchmark.
"In fact, I think they probably publish messages in more languages on daily basis than maybe even the [U.S.] State Department," he said.
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How the Taliban uses social media to seek legitimacy in the West, sow chaos at homeIt seems like history may be repeating itself -- the Taliban is once again in control of Afghanistan after 20 years of the War on Terror there. The development is alarming and dismaying, despite (widely dismissed) assurances from the group -- decried by the U.S. State Department as having 'had one of the worst human rights records in the world' and giving safe harbor to al Qaeda -- that they have changed. One thing that is different since the last time the group was in power is its widespread adoption of social media and the power that having a largely unregulated propaganda platform brings.
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