Shia LaBeouf action thriller 'The Tax Collector' grossed $309,694 in its opening weekend and cleared $1 million in VOD and digital sales. The success of the midrange film in a distressed marketplace demonstrates the theatrical bar in the midst of the coronavirus pandemic.
after its trailer was released. In it, LaBeouf appears to take on the persona of the L.A. cholo. Ayer responded to the controversy on Twitter by saying the actor is playing an Anglo steeped in Mexican American culture: “He’s a white guy playing a white guy. He’s not taking anyone’s work away.”
Despite the controversy, the film’s result reveals the current standard for what constitutes box office success in a distressed marketplace where smaller films from smaller studios are often the only ones enjoying theatrical releases. According to data measurement firm Comscore, there are currently 1,195 movie theater locations in operation in North America. Of those, 229 are drive-ins. Globally, about 50% of theaters are open; international markets account for more than 90% of the worldwide theatrical market.. However, the nation’s largest chains — AMC Theatres, Regal Cinemas and Cinemark — plan to roll out openings in other parts of the country from mid to late August.On Aug.
And some major studios stand poised to reenter the fray as early as the end of this month, with 20th Century Studios’ “X-Men” spinoff “New Mutants” and Searchlight’s period comedy “The Personal History of David Copperfield” both set to open Aug. 28, and Warner Bros.’ much-anticipated Christopher Nolan epic “Tenet” scheduled for Sept. 3, even without L.A. and New York City.
“I think people are hungry for the theatrical experience,” said Paul Dergarabedian, a senior media analyst at Comscore. “Seeing a new movie in theaters these days seems like an exciting and novel prospect. Movie fans have been weighing their health and safety concerns against their desire to have a true moviegoing experience in a theater.
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