How the wealthy are keeping their kids entertained this summer - Business Insider

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How the wealthy are keeping their kids entertained this summer - Business Insider
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Take a look at how the wealthy are keeping their kids busy this summer, from socially distant horseback-riding lessons to $600 paddleboarding camps

Summer camps across the US are canceled as social distancing measures remain in place.

In a typical year, the paddleboard and yoga instructor sees registrations for her summer camp pouring in from February through April. In the summer of 2019, she had 150 campers — ages five to 13 — come through her camp. Bellofatto's camp isn't the only option out there. With summer schools and day camps announcing closures due to COVID-19 and non-essential travel remaining an unpopular choice, wealthy parents have found themselves willing to pull out all the stops — and pay all the prices — to keep their kids engaged.

For Sara H., a mother of two in Calabasas, California, sending her 12-year-old daughter to an equestrian camp solves the dilemma of having a bored pre-teen languishing around her hillside home. In Orange County, Mary Adams, a 41-year-old mother of three boys, said she'll be looking to the country club this summer so her sons can improve their golf game. She plans to take each of her boys, ages seven, nine, and 12, to the club for about four hours a day, three to four times per week. She'll be golfing too, just not with them.

"She shocked us when she said she would be up for the job," said the mom, who requested to remain anonymous to protect her professional reputation. For their 25-minute, $30 music class, the teacher sits six feet away and wears a mask while instructing her son's guitar lesson. The lessons cost as much as they did pre-pandemic, so she's continued to be automatically billed for karate. She pays the music teacher through Venmo.In Los Angeles, a small preschool known for the "forest school" component of its curriculum has pivoted to hosting word-of-mouth wilderness camps for children ages five through 12.

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