Brands and companies are speaking out against police brutality and racism in the United States.
on Saturday, May 30, the brand addressed its nearly three million Instagram followers:
“We stand in solidarity with the fight against systemic racism, white supremacy and the historic oppression of the Black community. Black Lives Matter.” The brand noted that it’s donating $500,000 across five organizations “focused on combating racial justice.” Additionally, it’s pledging another $500,000 worth of grants for Black-owned beauty businesses.
Urban Decay, Tarte, Ilia Beauty and Maybelline are just a handful of other brands who’ve spoken out. In addition to donating generous sums of money organizations supporting activists, they’re also providing resources to encourage followers to get involved.
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