The song went viral thanks to the app. Now it's #15 on the Billboard Hot 100.
Recent releases have also become instant TikTok hits, like Travis Scott's"Sicko Mode," Drake's"In My Feelings," or anything by sad teen superstar Billie Eilish.
But then there's the case of"Old Town Road" by Lil Nas X, a song that can credit its incredible viral success to its massive popularity on TikTok.The viral single has become notable in its own right for its rejection by traditional country music charts. However, it may also be the first clear example of TikTok turning a song into a meme, then into a smash hit.
The song itself was released on Dec. 3, 2018, and Lil Nas X had the savvy from the start to try and turn it into a meme. The 19-year old Atlanta rapper had experience with going viral and creating memes, becoming a tweetdecker on Twitter as a"I promoted the song as a meme for months until it caught on to TikTok and it became way bigger,"There are hundreds of thousands of videos using"Old Town Road" on TikTok.
But the song's big boost came from a hugely popular meme where people drank"yee yee juice," transforming them into a cowboy.The meme literally spread around the world. Here's one from Russia.All this propelled"Old Town Road" to #15 on the
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