Gen Z is bringing Effy back as an It Girl once again. And yes, there are fishnets.
. But without new content -- aired every Thursday night on Channel 4 -- to stoke the cool fire of teenage apathy, what's it like being aWhilst one viral caption reads “every girl in the UK wanted to be Effy at some point, Americans can sit this one out”, there are many US fans ofon TikTok. Having first heard of the show through GIFs and fan edits on Tumblr, sixteen-year-old LA-based creator Gaby was instantly intrigued and started watching it online.
Coco Vieno is an 18-year-old singer based in London who came across the show after an ex introduced her to it, herhas amassed over 200k views. “the look was inspired by her makeup because she seems so effortless and careless in everything that she does and when I’m going through a tough time I like to distance myself from it and imagine what she would do to act like she isn’t bothered. I wanted to make that video so I could live the fantasy of being like her for a few minutes.
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