Apple's Tim Cook has a secret weapon. Unlike most CEOs, he engages directly with the White House—and the president.
With the threat of tariffs on iPhones approaching in August, Apple Inc. stood to lose billions of dollars in profit. Chief Executive Tim Cook reached out to one of his most important contacts in Washington, Jared Kushner.
Mr. Kushner arranged a call between Mr. Cook and his father-in-law, President Trump, people familiar with the call said, giving the Apple chief a chance to explain how tariffs would increase iPhone prices and impair Apple’s ability to compete against rivals such as Samsung Electronics Co.
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