Actively seeking to connect with your target customer base can create real opportunities for authentic engagement.
With the Internet now widely serving as a social space, society as a whole continues to move toward a culture that seeks shared experiences with peers over those with expertise. This means that consumers these days are no longer limited to experts when it comes to seeking advice on products and services.
Developing an effective way of authentically connecting with customers can bring more business opportunities, but the challenge lies in finding the right strategy for engaging and interacting with these consumers. To help, 10 members share tips for companies interested in creating more shared experiences with current and future customers.We have found success building a community of practice among our customers. They find value in learning how their peers are facilitating organization transformation. Instead of being sold to, peers can share real-life stories of what has worked and what hasn't.
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