It's in celebration of the (apparently real) National French Fry Day.
On Wednesday, in celebration of the National French Fry Day, McDonald's will give away free orders of large fries — with no purchase necessary. However, the free fries can only be ordered through the McDonald's app, and customers must be members of the chain's loyalty program.Similarly, Wendy's on Monday announced the beginning of Fry Week, during which the chain is offering free fries with specific purchases that will change each day this week.
Ultimately the goal for McDonald's, Wendy's and other chains with loyalty programs is to increase sales and lure in customers — ideally on a daily basis — by offering reasons to choose them over their competitors. The programs also give restaurant owners access to customers' data and ordering habits that help target diners with customized deals.
"We're also seeing more frequent visits from loyalty customers, many of whom were very loyal to begin with," said McDonald's CFO Kevin Ozan in a recent earnings call."Some of our largest markets have seen record customer visit frequency driven by loyalty usage coupled with app exclusive promotions."
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