Social media is an affordable way to reach thousands of potential shoppers.
Instagram will no longer be a photosharing app and it'll embrace video even more in upcoming plans for the app. Pre-recorded videos are great, but live video is even better. Live video gets your followers' attention; plus, consumers watch live videosIt's ok if you feel nervous about going live. Just make sure you have a script or general structure for the video. Do a giveaway, interview, Q&A, demo or sneak peek to maintain your followers' interest.Seriously.
• Their opinions on promotions and discounts. This is not only awesome for encouraging engagement, but it also saves you a fortune in market research.This seems to be a no-brainer, but the best way to encourage conversations is to reply to all of your comments . When your followers realize you want to have a dialogue, they'll start leaving more in-depth comments over time.to help your team reply to comments.
There's nothing wrong with a normal post, but if your followers aren't biting, it's time to try something out of the box. Brands can have a little fun with taking a TikTok or Instagram Reel that is trending and making it work for their brand to get noticed and boost engagement. A viral recipe or challenge on TikTok could easily relate back to your business and get you involved with topics people are talking about.
For example, you may post at 8 a.m. on a Tuesday because that's when you're in the office, but it might not be the time your followers are online. If your target audience is working mothers, they're probably also at the office at 8 a.m. You'd have better luck posting at 7 p.m. Experiment with posting at different times of the day and see which posts perform better. You can also try posting two to three times a day instead of just once a day to see if that has an impact on engagement rates.Emojis break up text and give more context to your social posts. And yes, they increase engagement: Adding emojis to an Instagram post can increase engagement by
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