The podcast host who's interviewed hundreds of founders like Sara Blakely, Daymond John, and Tobias Lutke explains the story arc needed build a compelling brand narrative
Legendary VC Ben Horowitz has said that a CEO's main job is to be "the keeper of the vision and the story" for their company.
Founders and CEOs have a lot of responsibilities, but the most important one according to Legendary VC Ben Horowitz is to be "the keeper of the vision and the story" for their company. "I saw these patterns in every single story of entrepreneurs, and it became clear to me that there are parallels," Raz said. "It's not always as dramatic as literally slaying a dragon, but there were moments in all these stories."
"That's the user experience," Raz told us. "That matters a lot, because that also signals how you want your product or service to be seen in the world and consumed in the world."
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