.pantone announces VivaMagenta as the color of 2023 — see how celebrities wore it.
While it's in keeping with the same bold base,"Viva Magenta" is a harmonious hue that descends from red, with hints of pink and purple.
Described as empowering,"it is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. It is a color that is audacious, full of wit and inclusive of all," according to a statement on
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