The Boston brand’s Ivy League stylings, community activities and recently-opened London trackhouse are part of a mission to reframe running
“The two things that the community has influenced are the design of the space itself, to make sure we have the room to service that community element, and then the location,” Taylor continues. “In Boston, we’re right next to the finish line of the Boston Marathon, along the Charles River. Here, we’re a kilometre from both Regent’s Park and Hyde Park, and in Brooklyn we’re right by McCarran and Prospect parks, which is where the running happens.
Tracksmith's run clubs, such as its 'Church of the Long Run', are based out of its various stores. Taylor says they add a new dimension to the physical retail space and allow for a local community to form. “A lot of runners crave a team element, the camaraderie of it, the shared suffering, this idea that we’re doing it together,” he says. “Running is so unique in that way that it’s such an individualist pursuit but you’re doing the same thing as everybody else.
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