Crocs and Birkenstocks were just the beginning. Shoes just keep getting more casual and more unsightly—and trend-conscious customers can’t get enough. Here's a guide to the confounding world of weird footwear.
market, weirdness has won. Take a spin through a department store’s footwear floor and you’ll find a buffet of bizarre high-fashion shoes like a Bottega Veneta women’s $1,250 blocky wedge heel with red, chicken pox-like specks or J.W. Anderson’s unisex $645 leather mule with a gigundo Mr. T-esque gold chain across the front.
It’s not only high-end designers that have come down with a case of the weirds. Approachable retailer Zappos.com offers $65 platform Crocs in a zesty zebra print and $120 clementine-orange, hefty-soled Hoka One One running shoes. “There is a real appetite for color, pattern and interesting fabrication,” said Catherine Newell-Hanson, the site’s style director.
There are precursors to this trend—like Margiela’s cloven Tabi boots, which debuted in 1988—but the weird-is-good movement has truly erupted over the past half-decade. It’s been gaining ground in the pandemic, as WFH freedom to experiment away from co-workers’ critical eyes has coincided with a drive toward comfort at any cost. In 2017, the launch of Balenciaga’s bulbous, pre-weathered Triple S sneakers set a new standard for intentionally ugly designer shoes.
The forces of casualization have made office footwear like shiny dress shoes and chaste heels—once a crucial adult investment—increasingly irrelevant. It’s now acceptable to wear startlingly informal shoes daily. “The more outrageous [the shoe], the better,” said Jessica Pridgen, 37, a graphic designer in Raleigh, N.C. She owns a multitude of statement shoes including Bottega Veneta boots with a globular toe and stacked-sole Nike sneakers made in collaboration with Japanese label Sacai.
The pandemic accelerated the trend, said Ms. Newell-Hanson of Zappos. Free from the strictures of an office, work-from-homers began purchasing diverting shoes. It’s hard not to smile at a pair of wacky tie-dye Crocs or furry purple Marni mules. Who didn’t need that his year? And when your only daily excursion is a brisk dog-walk or an efficient march though the grocery store, function trumps formality: All you really need is doughy gray New Balances or springy Keen mules.
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