Attracting and retaining customers have long been one of the major headaches for businesses all over the world. Companies use several ways to get these customers, and one such way is loyalty programs.
These programs have been quite effective in retaining customers. But loyalty programs are not perfect. They have challenges, such as geographical limitations, limited reward options, complex redemptions, etc.
in NFTs, followed by millennials. Thus, offering loyalty programs based on these technologies would likely attract and retain this user base.Most loyalty programs offer points that users can only redeem and use on products or services of the company. While this encourages customers to keep patronizing the business, it can limit user experience. Incorporating blockchain technology could change this, providing multiple reward options for rewards.
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