Once in decline, the 'Gemini Man' star has quietly become one of the most diversified (and wealthy) talents thanks to everything from working with Netflix to maintain his quote, investing in eco-friendly water and growing his digital footprint: 'He's unbelievably methodical.'
with Jerry Bruckheimer. "He's really learned how to connect with the audience, and he's an amazing partner to the studios when it comes to digitally promoting his movies."'s world promotional tour in Amman, Jordan, he suddenly spotted a drone hovering overhead and became momentarily alarmed. "I didn't know what it was and [then realized] it was some of Will's social," Bailey explains.
Smith is putting plenty of his Hollywood dollars back into Westbrook while enlisting children Willow, 18, and Jaden, 21, in the effort . Westbrook also has a handful of unnamed investors, with the ultimate goal of building an empire. Through his private investment vehicle, he and director Marc Forster acquired German rights group Telepool for some $40 million in July 2018.
As for his other revenue streams, Smith's Dreamers venture capital fund is invested in dozens of tech startups including Sandbox VR, Flockjay and NuRx. And Just Water is beginning to take off. Norwegian Cruise Line will replace more than 6 million plastic water bottles with Just cartons. Necks craned when Smith showed up at Target's yearly convention in Minneapolis in September to support the brand.
"It has definitely been a creative rebirth for Will," says Westbrook CEO Kosaku Yada. "He comes to the office and loves to see the social content people are working on. It's the closest thing to performing onstage because of the immediate feedback." Still, Smith has one foot firmly in the traditional film and TV space. In addition to producing Smith-fronted film projects, Westbrook is developing aspinoff series . And as the digital enterprise begins to monetize, it continues to enhance his global box office footprint, allowing his agents to negotiate for even bigger paydays (he is earning $12.5 million for
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