Hulu had been facing criticism after rejecting ads related to abortion and gun safety from Democratic groups.
Disney unveiled the decision on Wednesday morning, saying that the new policy brings streamer Hulu in line with its general entertainment networks and ESPN+.platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the Company’s general entertainment and sports cable networks and ESPN+,” a Disney representative toldin a statement.
Disney has long been protective with its brands, and has said that it won’t allow political ads or ads for alcohol on Disney+ when that streaming service’s advertising tier launches later this year.
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