'Human-grade' dog food is on the rise, as pet owners ditch traditional kibble in favor of high-end brands promising health benefits
, cat and dog owners are setting a new tone for pet food as many opt for more expensive fare that claims to be less processed and healthier than traditional kibble. , pet owners are giving up dry food, and in many cases even canned food, in favor of nourishment that more closely resembles a human diet. Companies like The Farmer's Dog and Ollie have led the charge, marketing high-end dog food to pet owners and calling it"human-grade," according to the Times.
"Many are pushing natural or healthy, and people look at the ingredient list and assume because they recognize everything that the diet has to be healthier," Dr. Cailin Heinze, a board-certified veterinary nutritionist, told the Times."It's giving these companies a health halo, even if there is no science behind it, and the other diet has 40 years of research."
One area of concern, the Times reported, is food that labels itself"grain-free," as those foods tend to contain high levels of peas and legumes, which may be linked to heart disease in dogs.
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