'It's pretty darn small but it's a perfect entry-level vehicle for someone who might have, the past, only had sedans to choose from,' says Hyundai America COO Brian Smith.
div > div.group > p:first-child"> The automaker's latest offering is the compact Venue, expected to be priced under $20,000 for the base model. That price tag brings it under the Hyundai Kona, which is larger than the Venue.
According to marketing and research agency Hedges & Co., 31% of new SUV buyers have a household income of under $50,000. Those are mostly single-person households."There are many used-car buyers who are just used-car buyers, but interestingly 40 million people a year end up buying a used car and half of them thought about buying new first," Smith said on"The Exchange."
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