Hyundai changes the pronunciation of its name in the UK: British version no longer anglicised, as company attempts to make us say the more global ‘Hyun-day’ 🧐
► From 2023, pronounce it: ‘Hyun-day’
But from now on, the Brits are falling in line with the global norm – and a major rebranding campaign kicks off on Boxing Day 2022 to communicate the change and attempt to change consumer behaviour.
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