Streamers run on data, but that doesn’t mean they’re sharing it with showrunners. For some, that’s a recipe for serious anxiety. kvanaren and TVMoJoe report
Illustration: María Jesús Contreras For decades, television creators had a pretty good way of finding out if their show was a hit: They could look at the Nielsen ratings, an imperfect, universal system for measuring viewership. Now that question is a lot more difficult to answer because, according to showrunners and producers, the platforms streaming their work share almost no data with them.
After the show came out, they showed me a bar graph that had maybe eight or ten bars on it sloping downward toward our show. Most of the bars were grayed out except for ours, which was in red. They were like, “Do you have questions?” I said, “Yes. What are the other bars?” The answer was other shows they felt they could compare mine to on the service.
You’re constantly thinking about how your show is doing because it means continuing to work. It means, in the most altruistic sense, that all these other people get to continue to work. That’s really what you think about as a creator: I want this to do well for everyone. I want this to do well for me.
One of my biggest fears about this world of secrecy is that it literally comes down to “You ask for what you feel you are worth.” And then who wins? White men. It just re-creates the system.Showrunner or Producer of Multiple Netflix Series This whole idea that we as artists actually have agency over the numerical decisions of network studios and streamers is comical to me.
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