Move over Twitter, there's a new kid on the block: Bluesky. 📷: Jacqui Vanliew; Getty Images
So what makes it special? When you log in to the app that’s not immediately apparent. Bluesky looks like a stripped-down version of Twitter, missing features like drafts, a “block” button, and direct messages. It’s easy to use, but that’sit’s so unoriginal—if you’ve ever tweeted, you’ll be familiar with the interface. It’s decentralized, but that’s not unique either; Mastodon is too.
Instead, there’s a fizzy, infectious fuck-around energy, like everyone chugged a Red Bull on a Friday afternoon and the boss is out of town. Users are playfully creating their own lingo; they call posts “skeets.” The vibe reminds me of the weeks when Clubhouse was invite-only and, before it got overrun by hustle culture gurus and crypto entrepreneurs.
Opening the Bluesky app feels like logging on to Twitter 10 years ago. It’s janky but convivial. It’s horny.
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