A former flight attendant has revealed how she turned her “hobby” into a hugely successful fashion label that has been worn by some of Australia’s most well-known celebrities.
Ashleigh Vallis initially launched a children’s clothing line as a way to keep busy after welcoming her first daughter.
“I remember sitting down with my partner and saying, ‘I’m throwing it all in, every dollar I have, I’m rebranding and giving it my best effort and I won’t stop until I’ve got literally nothing left to give,’” she said. “After we launched in 2019 the collection sold out immediately, thanks to a little help from [influencers] Ruby Matthews and Elle Ferguson who kindly promoted and loved the bodysuits.”Instagram / summisummi_
“Owning and growing a business can become so consuming and while I want to throw myself into it completely, I also need to make sure I never neglect the other parts of my life. “It’s simple, timeless and flattering on all body shapes and has become that perfect outfit to wear when you don’t know what to wear,” she said.“The thick ribbed cotton is super smoothing, so it’s something you can quickly slip on and feel confident and cute in for any occasion.”
“I think all business owners get a little bit of impostor syndrome, and this was one of those moments, particularly as the piece she was wearing then completely sold out.”
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