.aliciakeys on the collaboration: “I love [Athleta’s] focus on diversity and that my collection goes up to a 3X. It’s all about honoring women and all of our differences, styles, shapes, [and] walks of life.”
. The assortment features a range of activewear and leisure styles that can be worn for almost any activity, from working out to even hitting the town. Keys “really wanted to create what [she’d] actually wear,” and the singer cited versatility and ease of wear as particularly important to the design process.
Keys went on to explain how much intention went into her collaboration’s designs. From “fittings with actual different models of different sizes” to “the opportunity to [provide] petite and long [sizes]”, she took the fashion designer role seriously. The singer explained that she would even “wear the samples and live in them and make notes” on any changes that needed to be implemented after her IRL test runs.
“This collaboration allows us to embrace the best of our performance and lifestyle categories: it’s a versatile group of essential layering pieces to make dressing for the day effortless and chic,” added Casey Schumacher, Athleta’s senior director of design. In addition to the exclusive collaboration, Keys has also partnered with Athleta as an advisor for the company’sgrant fund. This organization dedicates money and resources to uplifting marginalized voices and promoting wellness in diverse communities. “Connecting with Athleta just felt so synergistic because of [the fund]. With Power of She, I’m able to advise and be a mentor, [and make] wellness accessible to everyone,” said Keys.
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