Idles Share Gondry-Directed Animated Video for 'Model Village'
directed by brothers Michel and Olivier Gondry. The clip was produced with WePresent, WeTransfer’s editorial platform.
The famed filmmakers used their talents and surrealist sensibilities to craft what a “model village” may look like and, in the process, satirize the “fishbowl mentality” within a small community. Villagers are represented by cartoon pigs who act violently toward each other and waste away the day with meaningless activities.
“I hated growing up in a city that was really a town that was really a fishbowl,” Idles frontman Joe Talbot says. “I left as soon as I could, only to realize the fishbowl didn’t exist…just the fish, and they’re everywhere.”, the video was put together in a matter of weeks in his L.A. studio, where he painstakingly created characters and settings using hand-drawn designs on paper, cut them out and filmed them with his iPhone.
“Olivier and I were excited to work on this because we use completely opposite techniques,” Michel Gondry says. “I work with a primitive system of cutting paper and moving it under the lens frame by frame. Olivier then transforms it by morphing, warping and CGI…Basically, in the first part we try to illustrate the lyrics as close as possible, to create the world, and then in the second half…they go to the moon.
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