Every hour round-the-clock, about 9,000 people call in to an elementary school hotline. They are seeking a pep talk from children.
The PepToc hotline has become a small salve at a time of restlessness and frustration, a brief break to listen to innocent young voices earnestly sharing what makes them happy.The pandemic has been difficult for kids as well as adults, Martin noted, but she said young children have a way to “maintain their joy and optimism even in an incredibly dark world.”
People started sharing the hotline phone number on social media, and the call volume quickly exploded: It got some 800 calls in one hour soon after launching in the last weekend of February, said Asherah Weiss, a visiting artist who worked on the project with Martin. A week later, it was getting 10 times that, and the numbers keep growing.
“This local project suddenly was shared all over the place and became this huge viral thing that wasn’t expected,” said Weiss, 34, a community artist whose work includes painting and photography. “The phone number became this really tangible thing that people could call and experience.” Creating the hotline was the second step in an art project that started with students making fliers with encouraging messages, often in the form of tear-off tabs at the bottom.
People from the school posted the fliers around the community, in places like grocery stores and on telephone poles. They had messages like, “You are not the only one who wants to sigh loudly. It is OK to feel sad.”
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