Adidas yanked Kanye West’s Yeezy shoes off the market less than a year ago following erratic behavior and antisemitic comments. Ten months later, Yeezy season is back.
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For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.The Kanye West and Adidas partnership may be over, but Adidas reports that the rapper’s shoes drew sales of $437 million in recent months
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Adidas brings in $437 million from selling Yeezy shoes that will benefit anti-hate groupsAdidas has brought in $437 million from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West. The German sportswear maker is donating part of the proceeds to groups fighting antisemitism.
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Adidas generates millions from selling Yeezy shoes that will benefit anti-hate groupsAfter Ye's antisemitic and other offensive comments led the company to end its partnership with the rapper in October, Adidas has sought a way to dispose of 1.2 billion euros worth of the high-end shoes in a responsible way.
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Adidas lifts 2023 sales outlook on Yeezy destockingAdidas sales should fall only slightly in 2023, a better outcome than previously expected, the sportswear giant said on Thursday, confirming strong demand for its remaining Yeezy shoe stocks helped narrow a projected full-year loss.
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Adidas Q2 Sales Flat But Guidance Up, Thanks to Yeezy SalesDespite declines in revenues, the German sportswear giant still beat market expectations, due to the sale of products from its cancelled collaboration with Kanye West.
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Trump to face judge in DC today; wildfires threaten Joshua trees; Adidas sells Yeezy shoes to benefit anti-hate groups; and more morning headlinesHere are today's top stories, celebrity birthdays and a look back at this day in history. Get caught up.
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Adidas gives Yeezy sneaker sales a silver lining via donations to anti-hate groups, some US Jews sayLast October, sportswear giant Adidas cut ties with Ye, the rapper formerly known as Kanye West, due to his antisemitic comments
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