The owners of Swift's master recordings admitted they didn't think Taylor would actually recreate her music. How embarrassing.
While shopping the masters around, they told potential acquirers that Swift might not actually follow through on her threats, and the publicity generated by her ire only boosted listening of the old catalogue, according to three people approached to buy the asset. “The message was: the controversy has been great for us.
Every time she lights us up online, people go listen to those songs”, said one of these people. That pitch sounded reasonable enough. After all, what currently charting pop star would bother spending years of their life recreating decades-old work?Get a head start on your holiday shopping at Amazon, Target, Best Buy, and more.
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