IMAX CEO is opening up about how important the theatrical window is and how she thinks some streaming services are realizing it now. “The debate is over,” Richard Gelfond said in an int…
CEO is opening up about how important the theatrical window is and how she thinks some streaming services are realizing it now.. “The argument that you can skip a theatrical window and make up for it on streaming just isn’t true.
The theatrical window is more essential than ever to get the streaming revenue.”. The IMAX CEO referenced the success of“So that $1.5 billion not only didn’t distract from the streaming revenue — it added to it,” Gelfond said and added, “almost every streamer has now said they recognize the need for theatrical release.”
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