Giant screen exhibitor Imax has unveiled its second-quarter financials, the first fully impacted by the coronavirus pandemic
Those same tentpoles are now seeing their studio theatrical releases, including on shuttered Imax screens, delayed by the coronavirus pandemic.
"As the only global theatrical platform for blockbuster entertainment, Imax is uniquely advantaged as theaters begin to reopen on a rolling basis throughout the world. Our model gives us the flexibility to reopen where safe, program locally relevant content to maximize revenues, and play a leadership role as the industry returns," Gelfond said in a statement that accompanied his latest results.
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