How two brothers turned a cancer diagnosis into 2 nonprofits to support patients and raise awareness. ImermanAngels CLOZTALK CaringInAction
When Jonny was 26 years old he was diagnosed with testicular cancer, and while he had the unconditional support of family and friends, he wished he could talk to someone who had been through the same ordeal.
They found wearing a shirt with the Imerman Angels logo sparked conversations and got people interested in their own charity, so they figured it could help others, too. Just as important is that the charity offers its services for free. To form a partnership with CLOZTALK, go to CLOZTALK.com and click on"Nonprofit Application."
A: Imerman Angels was created after Jonny Imerman was diagnosed with cancer at 26. After two years of chemo and surgeries, Jonny met a group of cancer survivors at the END of his treatments. They all wished they had known someone who had been through it at the BEGINNING of the cancer journey. A: The biggest overall funding source for Imerman Angels is marathon runners. Roughly 260 runners run the Chicago Marathon for IA, roughly 60 run the Detroit Marathon for IA, and roughly 60 run the New York Marathon for IA.
In 2005, we founded a cancer-support nonprofit, Imerman Angels. We struggled to get the word out. After many failed iterations with cheap material, bright colors, taglines, and sponsors, we found that people wanted high-quality, black-and-white T-shirts with only our logo.
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