Their analysis found that a brand's participation in a major fashion week such as NYFW provided a valuable tool to engage new audiences.
• New York Fashion Week garners $258 million in MIV each year worldwide, with more than half the conversations occurring in markets outside of the U.S.
• By showing during fashion week, a designer can see up to four times more MIV than when they show on their own outside of organized industry events. • During that second season, the value per placement was 150 percent of the original value, indicating that repeat participation in a fashion week gives designers more valuable content to promote their brand.
Rodarte generated up to four times more MIV with their on-schedule shows for spring 2019, fall 2020 and spring 2021 compared to the off-schedule fall 2019 show in Los Angeles. The Media Voice alone from spring 2019 generated 2.8 times the value of the brand’s entire fall 2019 L.A. show.
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