Coming soon: Impossible pork and sausage.
LAS VEGAS — Impossible Foods added pork to its plant-based menu on Monday, and Chief Executive Pat Brown will not stop there.
It isn’t merely following up its Impossible Burger with pork, but continuing to play a vital role in addressing the “two biggest threats to the word: climate change and the meltdown of biodiversity,” Brown said.
“Any company that helps the mission against the animal-food industry is good with me,” Brown said, alluding to Beyond Meat, Eat JUST Inc., and others. The meat has gained popularity through partnerships with Burger King, Applebee’s, Cheesecake Factory Inc. CAKE, +2.48% , Red Robin Gourmet Burgers Inc. RRGB, +1.62% , White Castle, Little Caesar Enterprises Inc., Wegmans Food Markets and others.
“What makes meat taste like meat is its molecular structure,” Laura Kliman, senior flavor scientist, told MarketWatch. It took more than 50 prototypes to get Impossible Pork right, she said. “We’ve become much smarter with each project.”
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