This season, everything in your wardrobe is getting the puffed-up treatment.
in Victoria’s Secret’s new rebrand campaign. In no time, Moon Boots made a comeback as strong as claw clips and low-rise jeans—and by the beginning of 2021, it became obvious that the over-puffed style was in, whether as boots, coats, or any other accessory that could be stuffed.—a brand beloved by the likes of Kim Kardashian for its parody t-shirts—didn’t necessarily consider the future of the trend when they first debuted their now highly popular Puffer Case in 2019.
Fast-forward a few years, and Urban Sophistication’s Puffer Cases have become ubiquitous in their own right. The company had to hit pause for a second after selling out during their Black Friday sale last year—most likely thanks to customers like Dua Lipa and Kendall Jenner, who can’t stop showing off their Puffer Cases in mirror selfies on Instagram.
But the brand isn’t just stopping there. They’re now riding the puffer train they helped fuel, by upping their product game to include even more stuffed pieces. The next month or so will see a drop of puffer jackets and bucket hats, so you can match your phone case’s cushiony aesthetic. The new products come as high fashion begins to take on the trend as well. A scroll through shots from
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