The song contest’s audience of over 160 million last year shows its unrivaled reach as a marketing platform for record labels to develop artists.
English singer Alesha Dixon, Ukrainian singer Julia Sanina and English actress Hannah Waddingham present the first semi-final of the 2023 Eurovision Song contest at the M&S Bank Arena in Liverpool, northern England, on May 9, 2023.LIVERPOOL, U.K.
In audience terms, that puts Eurovision ahead of the Super Bowl, the biggest annual U.S. television event, which drew 113 million TV and online viewers for February’s contest. Comparing to awards shows, 12.5 million viewers tuned into this year’s Grammy Awards, a rise of 31% year-on-year, while 2022’s MTV Video Music Awards averaged 3.9 million viewers, up 3% on the prior edition. This year’s Brit Awards, the U.K.
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