In a first for Imax and the recent era of all-out streaming competition, viewers will soon be able to stream 13 Marvel movies in a new format called Imax Enhanced on Disney+. The slate, which inclu…
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In an interview with Deadline, Imax CEO Rich Gelfond said filmmakers and fans over the past several years have been pressing for a more “Imax-ian” way to present movies in streaming. The company has held talks with several other studios about offering a branded format on other streaming services. “To me, it enhances the notion that streaming and the Imax theatrical experience are complementary,” Gelfond said. “It’s not either-or. A lot of fans want to experience both.
Audio specialist DTS is on board to deliver its signature sound work to the Imax versions in streaming, though that element will be added at a later time. While eagle-eyed fans are likely to scrutinize every frame to find new visuals that will now be part of the frame, the endeavor is different from projects like overhauling, developing both 4:3 and 16:9 versions for Disney+, the team had to acknowledge the very different media landscape of the late-20th century, when the show was first getting established.
Marvel movies, by contrast, have been an Imax phenomenon since 2010, with total Imax box office for the MCU at $1.6 billion and counting. Compositions are generally created in such a way that the extra screen real estate isn’t a game-changer for the story or the experience. Still, even if there won’t likely be a great number of-like discoveries in that extra 26% of the screen, the spectacle will undoubtedly be more grand, especially in the living rooms of today.
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