To introduce the collection, Julia Lang tapped platinum-selling rapper and record executive Jim Jones to model the line. “He’s a very iconic figure but he’s never been associated with elevated luxury fashion,” she said.
Now Lang is taking the plunge into menswear with the launch of Veert’s first capsule collection of ready-to-wear. The tight eight-piece offering includes T-shirts, hoodies, shorts and jackets made from high-end fabrics with embroideries that were applied by hand in Italy. Fabrics were washed and dyed several times to create a vintage feel.
“I never intended Veert to just be a jewelry line,” Lang said. “I always knew that ready-to-wear would be on the way.”
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