One Vogue editor on how the infamous tracksuit might be the answer to post-quarantine dressing.
that have personal significance to our editors.
There’s a lot of speculation at the moment about how we will dress when “this is all over.” For now, there are two dominant trains of thought. One argues that we will become so adjusted to homebound life that wafty house dresses, cashmere sweatpants, and slippers will replace work-appropriate blazers, pants with zip flies, and hard-bottomed shoes. Clothes will be comfortable and pared back to their most essential purposes.
The line of Barbie Girl tracksuits founded in Pacoima, California in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor are the center of the Venn diagram of comfort and sass. Most popular from 2001 to 2005, the terry cloth and velour sets came in Starburst colors and were cut to an illogical proportion, designed to emphasize the post-navel piercing, pre-Brazilian area of the lower torso. The best ones were adorned with absurdist slogans rendered in rhinestones on the derrière.
Nowhere was that more apparent than in the April 2003 issue of Vogue. For a spread titled “Juicy/Couture,” Sally Singer took Skaist-Levy and Nash-Taylor to the couture shows in Paris, introducing them to their idols, Karl Lagerfeld, Valentino Garavani, and John Galliano. The designers defined the moment as “their golden ticket” but as Singer noted, Juicy Couture was everyone else’s golden ticket, worn as it was by celebrities and real women across America.
“What makes Juicy special is that, although the clothes are not fashion, they are the perfect complement to fashion,” wrote Singer. “They are worn by, and made by, women who follow the trends, the couture, the whole deal.” Juicy Couture branded itself “for nice girls who like stuff,” a catchy reduction of their whole schtick.
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