'Increase your Web Copy Conversions with better Messaging' marketing digitalmarketing
to convince your reader to scroll down the page. In this day and age where attention spans are reducing, it’s becoming even more important to hook at first read.That’s where strategic messaging comes in your copy. Messaging connotes words you say that make your target customer want to work with/buy from you.Your messaging should sell your prospect the best version of themselves or their desired outcome.
You can’t go beyond your customer’s pain points, and you fail to understand the limiting beliefs + doubts causing/resulting from those pain points It’s a paragraph dedicated to how many clients you’ve served and how many years of experience you have.We’re a 20-year project management company that’s served 5 of the top 10 B2B companies in South Africa. We are very trustworthy and provide a great experience for all our clients. All our clients have great results and love working with us.”Leave the page and find someone else that can solve their problem.They’ve wasted precious space & time with fluff.
That’s what the Stages of Awareness can spell out for you. The Stages of Awareness is a spectrum that guides you on how clear your prospect is about their problem, needs, and readiness to buy. If you have a Solution aware customer, then your copy’s job is to explain why they need to choose your solution to solve their problem.
It’s not just about why your solution is different or premium. Someone can know your brand and know they have a problem, but not be aware that they need your solution. Alternatively, they are aware of their problem and other solutions, but not your solution.
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