Indian exhibitor PVR Inox, recently formed by the merger of the PVR and Inox cinema brands, has launched a new motion pictures arm, PVR Inox Pictures, which will ramp up acquisitions of internation…
, recently formed by the merger of the PVR and Inox cinema brands, has launched a new motion pictures arm, PVR Inox Pictures, which will ramp up acquisitions of international content for the India market.
“With a wider screen network, it will expand its programming and marketing capabilities and create highly innovative experiences, bringing significant value to its partners as well as to its customers,” the statement said. PVR Inox is now India’s biggest cinema circuit with a 43% share of multiplex screens, operating a network of 1689 cinema screens in 361 properties across 115 cities in India and Sri Lanka. It has the highest admissions per screen and the fifth highest screen count in the world.
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