Custom apparel-maker Indochino has released a case study with Klarna that reveals the successes of the brand’s use of the fintech company’s various solutions.
The companies said in a statement today that average order volume, or AOV, rose 16 percent due to the use of Klarna’s marketing and flexible payment options.
“The brand also attracted a new demographic — young shoppers, many of whom are on the hunt for their first suit or interested in giving their wardrobes an update, and want to do so responsibly,” Klarna said, adding that of Indochino customers using Klarna, 67 percent are Millennials and Generation Z.
Regarding the shift to a younger customer demographic, Nazarevich said the company “noticed a shift in younger individuals, often at the start of their professional careers, who are suiting up with Indochino through Klarna. We’re looking forward to helping them continue to upgrade their wardrobes and become Indochino fans for life.”
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