Fuelled by creativity and a love of street style, the former engineer turned his passion into a full-time career. oh_anthonio
Anyone who’s familiar with Anthony Urbano’s playful style, bright hair and artsy nails wouldn’t be surprised to find out that his first side hustle was selling sketches of Animaniacs cartoons to his high-school classmates. “I always wanted to do something creative and express myself by making things or showcasing things that I could do,” says the Filipino-American influencer.
In 2011, Urbano and his boyfriend at the time started posting snaps of their outfits on Tumblr as an outlet for his creativity. “We had this fun concept of two guys living together and sharing clothes,” he says. It was a success and prompted Anthony Urbano to launch his own blog,, while still working full-time. “It was a true passion project,” he says. “I never imagined it would become a business. The only point was to share outfits so people could get inspiration.
Today, Urbano’s feed covers everything from decor inspiration and streetwear looks to dreamy travel spots and hair-styling tutorials. Lately, he has been— originally inspired by Harry Styles’s 2019 iconic smiley face manicure . “When I saw that, I thought, ‘Oh, man, I should try nail polish, too,’” says Urbano. He loves that people like Styles are unafraid to express themselves without labels. “As I became more comfortable with being myself, I said: ‘F–k it. Let me just do whatever I want to do.
Urbano has also started to use his platform to discuss larger world issues outside of fashion and lifestyle inspiration. “I talk about social causes that are important to me,” he says. What ultimately fuels him to keep going is receiving DMs and meeting people who tell him they can relate to him and what he has gone through. “Creating a safe space is part of the goal,” he says. “I want people to feel seen and feel comfortable to be themselves.
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