Content creators called deinfluencers are now urging consumers to think twice about what they're buying, and who they can trust.
TikTok is a force when it comes to searching for viral products. Social media influencers have shown they have the power to impact consumers purchasing decisions. But there is a new trend that some influencers doing exactly the opposite.
The new trend of deinfluencing, which popped up a few months ago, has people using their platforms to tell people what not to buy.Sign up for NECN newsletters. Richard believes it was driven by the cost of living and the impacts of inflation:"A deinfluencer is in fact an influencer who is being transparent about the products they are reviewing on their social media channels to their audiences.""It's just kind of telling people ... if your life doesn't look like this, you're actually the majority, not the minority. Most influencers get a lot of the stuff that they are showing to you for free," she said.
Andrew Smith, an associate professor of marketing at Suffolk University, said the deinfluencing trend may make social media influencers seem more genuine.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Meet the Plus-Size Models and Influencers Shaking Up MenswearFashion has never had a good reputation for size diversity and the recent runways showed little sign of progress. But if social media is anything to go by, change could be afoot
Weiterlesen »
Can VR influencers save the metaverse?Some people think the vision of a virtual world is dead. But others still believe it's the future.
Weiterlesen »
TikTok says Selena Gomez's £22 liquid blush is 'the most pigmented' product everSelena Gomez is breaking the internet and so is her £22 Rare Beauty liquid blush, which TikTokers are calling perfect thanks to its incredible colour pay-off and inclusive packaging
Weiterlesen »
Danish public broadcaster advises staff against using TikTokJournalists needing access to the app for research must ask for permission to use special 'TikTok phones'.
Weiterlesen »
Viral TikTok shows impatient man burst through Lincoln train barriersLiked over 100,000 times on the platform
Weiterlesen »
Food lovers praise ‘brilliant’ Yorkshire pudding TikTok air fryer hackThis may be a game changer when it comes to cooking your Sunday roast
Weiterlesen »