The social network created a team in Dublin to counter wrongdoing, but political ads and misinformation are still reaching voters
Mark Zuckerberg, the company’s 34-year-old chief executive, also has belatedly taken responsibility for Facebook’s role in elections. Hethe company would focus more on promoting private conversations between its more than 2.2 billion users worldwide, and play down the company’s"news feed" and other services where misinformation have often spread like wildfire.
In a glass-paneled high-rise building that doubles as Facebook’s international headquarters, a 40-person team — drawn from the company’s European and U.S. operations — started working last week in a so-called operations center to thwart digital efforts to undermine the European Parliament election. The team, which includes speakers of all of the EU’s 24 official languages, is split along national boundaries, with specialists — primarily men who would not look out of place in any startup office — monitoring activity on both Facebook’s social media platforms and those of rivals, notably Google and Twitter.
Paid-for messages by Belgian and Romanian political groups that were not included in Facebook's political ad transparency push. It now has 500 people working on election issues worldwide, most of whom are based in California. Pop-up operations in Dublin and Singapore, which is supporting mostly the Indian election, are expected to be shuttered this month.With Europe's elections to be held simultaneously across 28 countries in multiple languages, Facebook is confronted with a daunting challenge — one that it has yet to fully grasp.
"We think we will have caught a lot of the content," said Allan, the Facebook executive, in reference to its political ad collection system, though he conceded that certain political ads would likely still get through the company's net."If we find that we were missing something, we will adjust our systems."
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