Hermès was doubling down on San Francisco, and like many of the guests at the party, it was already looking far into the future
Photo: Drew Altizer/Courtesy of Hermès Last Friday, the largest Hermès store in the country opened its doors in San Francisco. The night before, the brand threw a party that could only have existed in America’s tech capital, complete with modern dancers, a brass band, and Silicon Valley luminaries.
It was the reopening of the Grant Street location, a 9,000-square-foot, two-story boutique. Outside, a line was wrapped around the block. Inside, a perfumery and a massive display of scarves and bags enticed on the ground floor, while up the sculptural wooden staircase, party guests were greeted with housewares, fine jewelry, VIP and bespoke salons, and a one-of-a-kind Hermès canoe crafted out of the smoothest leather.
Following the store preview, 500 guests were shuttled to the Armory to take in performances and load up on charcuterie, tuna tartare, and even more Champagne. In keeping with the brand’s equestrian roots, dancer Judith Zagury performed a pas de deux with a beautiful white horse, followed by a gilded-spandex troupe’s modern-dance interpretation of the California Gold Rush.
Photo: Arthur Kobin/Courtesy of Hermès Photo: Drew Altizer/Arthur Kobin/ Courtesy of Hermès Photo: FRANK OUDEMAN/Courtesy of Hermès
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
The Crown: Inside Princess Margaret’s Real-Life Affair With Roddy LlewellynIn the Crown’s season three finale “Cri de Coeur,” Princess Margaret meets a much-younger love interest as her marriage to Lord Snowdon crumbles.
Weiterlesen »
Inside The Resurrection Of Zagat, The Restaurant BibleThe new Zagat book is phase 1 of a plan to get users directly involved in The Infatuation brand. With 60,000 copies in print, Chris Stang will soon know if the guides can recapture their place in the zeitgeist
Weiterlesen »
Inside the influencer economy, a sports betting boom, and SoftBank's strugglesHere are the top business stories this week, including news on the influencer economy, the sports betting boom, and SoftBank.
Weiterlesen »
Inside McDonald's CEO Chris Kempczinski's quest to win over chain - Business InsiderChris Kempczinski has laid out a strategic plan in line with Easterbrook's, while also emphasizing ethics and values in the face of scandal.
Weiterlesen »
The inside story of how Greylock incubated security startup Abnormal - Business InsiderSilicon Valley VC firm Greylock is betting big that startup founders are ready to trade garages and basements for swanky offices with its legendary startup incubator
Weiterlesen »