The immersive, VR experience has debuted atop a Westfield Century City parking garage, offering fans of the film the chance to join the Las Vengeance crew, hunt zombies and save survivors.
Greg Lombardo, head of experiences at Netflix, said the streamer is “thrilled” to providefans the chance to experience zombie hordes in real life. “The zombie-infested world of Las Vegas Zack created is larger than life and it was only fitting to leverage the immersive power of VR to bring fans closer to the action and join the Las Vengeance crew,” Lombardo explained. “We are always seeking new ways to immerse our fans in the stories they love. VR is certainly one way to do that.
Pure Imagination Studios chief Josh Wexler compared it to bringing a theme park ride straight to the people. “It’s a VR experience with a level of immersion that, honestly, compares to the best of what Disney and Universal have out there,” he noted. “Zack built a fun, fantastical world and put a spin on the genre that hadn’t been seen before. Right out of the gate, it was something different, and as soon as we saw the armored taco truck, that’s when the bells went off.
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