Inside the dizzying effort to pitch Trump to black voters following Biden's gaffe
WASHINGTON — Nearly every week this spring, President Donald Trump’s reelection team has held one of the most peculiar events of the 2020 online campaign: “Black Voices for Trump Real Talk.” It is a dizzying effort by Trump’s black advisers to put their spin on his record — often with a hall-of-mirrors quality, as they push false claims about opponents while boosting a president who retweets racist material.
Using gimmicks like campaign swag emblazoned with the word “Woke,” Trump campaign officials are aiming for black millennials who they think may have no cultural or personal affinity for Biden, a 77-year-old white Democrat. “If you have a problem figuring out whether you’re for me or Trump, then you ain’t black,” Biden said in an interview with Charlamagne Tha God, a host on “The Breakfast Club,” a nationally syndicated morning show popular with black millennials. Biden later apologized for the remark, saying he “shouldn’t have been so cavalier.”
Trump’s own record did not deter his campaign from dedicating almost a full hour to slicing and dicing Biden’s three unfortunate words. They played Biden’s “you ain’t black” clip 22 times, including once in slow motion. The clip had already run 12 times when Pierson, the campaign adviser, told the audience that she was about to introduce them to the “latest dehumanizing comments” from Biden, and primed them — as if there were still any confusion about what the comment was — to “listen to this.
“People are desperate, disenchanted with government, their conditions haven’t changed under either party,” Charlamagne said. One might imagine Trump making inroads by “presenting some type of economic justice plan for black America,” he added.“They’re working to erode voting rights in a way that people notice,” he said, referring to Trump and his Republican allies.
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