Get an inside look at the launch party for Pharrell’s Joopiter auction platform.
Sure, Williams could have turned to one of the many resale avenues — Christie’s, Sotheby’s, StockX, eBay, The RealReal — but none of the options felt like the right choice for selling pieces of his personal artifacts. So he decided to launch Joopiter, a new auction platform rooted in storytelling and honoring upscale items with cultural significance. Each product listing is accompanied by a note of its significance.
“Honestly, at the end of the day they’re all just molecules,” said Williams, asked if he’d reconsidered letting go of any sentimental items after seeing them in the room. “You don’t even take your skin and your bones with you when you go. You only take your memories. So the memories I’ll always have,” he added. “This room is filled with stories, and the person or the people that decide to invest in something, they’ll be buying into these stories.
There’s also a charitable component to the platform; some proceeds from Williams’ lot will fund an art scholarship.
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