Seated next to The Infatuation’s editor-in-chief, Hillary Reinsberg, Stang tucks into a celery root and crab salad, served under a veil of Honeycrisp apple.
steaks au poivre, foie gras, andIt’s an ideal place for Chris Stang, a lightly stubbled media executive, to discuss the resurrection of another dining icon, the Zagat Guide.
Seated next to his editor-in-chief, Hillary Reinsberg, Stang takes a breath to tuck into a celery root and crab salad served under a veil of Honeycrisp apples, before musing on the importance of the new venture. The pair formed a quick bond. “For whatever reason, the first thing we started saying to each other was ‘We want to do something together.’ There was some sort of innate desire to be entrepreneurial,” Stang says.That instinct lay dormant for the next decade, as Steinthal rose to become a VP at Warner Brothers Records and Stang climbed the ranks at Atlantic Records, both part of the Warner Music Group corporate family.
The company began generating additional revenue hosting events, then rebranded as The Infatuation in 2014. That year, Stand and Steinthal left their record label jobs to run the business full-time, with Steinthal now serving as chief revenue officer. The new Zagat book, then, is phase one of a plan to get users directly involved in The Infatuation brand. With 60,000 copies in print, Stang will soon know if the guides can recapture their place in the zeitgeist. In the digital age, it’s a crowded field, with OpenTable, Yelp, TripAdvisor, Zomato and more.
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