It provides a modern take on the iconic brand.
, promoting the brand’s recently-launched Tiffany Men’s collection. The second floor of the Flagship Next Door will remain dedicated this line, while the rest of the store will span the entire Tiffany’s oeuvre, from engagement rings to homeware. Each floor has its own visual concept depending on what’s sold – an aesthetically different shopping experience is always just an escalator ride away.
For the trendsetters among us, Tiffany’s new home also ushers in a series of design partnerships. The 57street flagship features a floor to ceiling atrium, created solely to house these collaborations, complemented by a changing layout every few months. The modern space is sure to turn heads, with its vaulted ceilings and classic Tiffany blue accents. While the store may be experimental, the aesthetic is inspired by the enduring Tiffany’s style we know and love.
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